Image by Simona Sergi
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CLARA SWIMWEAR
LOGO DESIGN

Inspired by the Caribbean coastline of Mexico’s Yucatán Peninsula, Clara redefines swimwear in a simple and minimalist manner. Clara, translated to 'clear' in Mexican, focuses on earth toned materials made from recycled, sustainable and planet friendly materials. The logo needed to blend with the minimal nature of the brand, while still alluding to the waves the small business hopes to make in the fashion industry.   

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