A romantic and elegant logo design for Soy + Wick candle boutique

The branding for this conceptual independent boutique business centres around the natural elements used to create their candles. The logo design had to be elegant and stylish with a subtle hint of nuanced playfulness that gave it a unique character customers could recognise. Inspired by the naturally infused scents and movement of the candles themselves, the curves of typographic logo sets a refined tone for the brand.